Kraken Rum and Coke

Concept, Animation Director, Simulation Artist

Malka partnered with Proximo Spirits, owners of Kraken Rum, to help establish a direction for their social content for Kraken Rum cocktails. We tackled two different directions in parallel for an A/B test: a traditional live-action shoot and a fully 3D approach.

I concepted the full approach for the 3D spot, quickly storyboarded and built some simple 3D style frames for client buy-in, and then directed the animation team. This also presented our first opportunity to utilize Houdini in-house for all fluid sim and destruction work. The final result could've definitely been better, but we learned a lot as a team and were able to produce a spot that was head and shoulders beyond anything else Proximo had been producing for their social channels.

The 3D spot performed very well by the end of their A/B testing and we continued to produce a handful more 3D spots for their social.

Spencer Noble, Animator
Russel Konzelman, Animator
Gaelan Mullins, Sound Design