Proper Twelve St. Practice Day

Animation Director and Supervisor

Proximo Spirits came to Malka Media with an intersting request: they had hired a separate agency to develop a spot around Conor McGregor, St. Patrick's Day, and their whiskey brand, Proper 12. All footage of McGregor was shot by the other agency, but Proximo needed our help to finish developing the creative and build out all of the visual effects for the green screen portions.

The concept was St. Practice Day, a rigorous workout regime led by McGregor to get the viewer in fighting shape to properly celebrate St. Patrick's Day. All, of course, using Proximo Sprits' Proper 12 brand whiskey.

Mitch Hooper and Brad Howell worked up a script, directed the shoot, and handled all of the editing. I then led a small animation team to build up the fully 3D background and determine how best to integrate the green screen footage. My animation team also helped with the storyboards and animated text.

Will Keesee, Producer
Mitch Hooper, Director
Brad Howell, Editor
Colton Janz, Production Coordinator
Ciel Kim, Animator
Russell Konzelman, Animator
Jon Fuentes, Colorist
Emily Thompson, Storyboard Artist