Kraken RTD

Animation Supervisor, Simulation Artist

Proximo Spirits, owner of Kraken Rum, asked Malka to produce some high-end animations to showcase the launch of their new line of Ready-To-Drink cocktails for social media. Creative direction was fairly open so long as we stayed within the client's timeline and budget. The Kraken, as a character, must always be a force of nature and water is an important element when it comes to invoking the environment of the Kraken.

With all of that in mind, my talented 3D artist, Russell Konzelman, spearheaded everything from creative direction to animation and final rendering. Eric Brieva and myself served as animation supervisors, providing feedback on all of Russell's work every step of the way while working close with the client to ensure that we stayed aligned with their needs.

We focused on maintaining a sense of atmosphere important to the brand with dark lighting and a distinct sunset look. I then pitched in to handle all of the fluid sims for the spot, making sure we got the exact effect we wanted to showcase all of the ingredients in a refreshing way as well as a nice, final splash as the Kraken slams down the drinks. All of the sims were done using the FLIP Fluids addon for Blender.

Will Keesee, Producer
Russell Konzelman, Concept and Animation
Eric Brieva, Co-Animation Supervisor