Kraken Attacks

On-Set VFX Supervisor, Animation Director and Supervisor

What’s a Kraken Rum spot without a bit of mayhem and destruction? Malka had the joy of putting together a number of spots with Proximo Spirits for their Kraken Attacks campaign. The concept is that the Kraken is attacking various areas of the United States, so we got to cast and work with a handful of iconic personalities who are associated with specific areas of the country: Mike Ditka in Chicago; Snooky in New Jersey; Angie Martinez in New York.

We were a tight, streamlined creative team with Mitch Hooper serving as co-writer and Director, Brad Howell as co-writer and editor, Russell Konzelman as the Animation/VFX artist, and myself as the VFX/Animation Supervisor and Director.

We all worked jointly to determine what was possible within the budget and timeline as well as brainstorm how best to execute everything. I worked on-set with Mitch and the various crew ensure that we captured everything required for all of the visual effects needs.

Animation included multiple moments with Kraken Rum's official tentacle asset, and lots of VFX compositing, screen replacements, and video elements.

Will Keesee, Producer
Mitch Hooper, Writer and Director
Brad Howell, Writer and Editor
Russell Konzelman, Animator