ADP Enterprise v6

Animation Director and Supervisor

Malka's ADP client tasked us with producing a video showcasing the updates to their Enterprise platform. This project went through a few different iterations before getting to the final product. The creative team had originally conceived the video as a fully 3D spot before I hopped in. Once I joined, though, it quickly became apparent that time and budget constraints had not been taken into account and I had to quickly rework the creative direction with my animation team to a 2.5D execution while maintaining as much of the original art direction as possible.

My rockstar animator, Ciel Kim, began with really great style frames in Cinema 4D, but she and I were able to brainstorm approaches to applying the general look within After Effects with strictly 2D imagery. I provided animation direction and supervision throughout the whole animation process.

I also worked closely with the various producers and project managers, namely Aaron Rubin, to continually update the timeline and stay in close communication with the client.

Despite the various changes throughout the project, the client was thrilled with the final result. I tip my hat to Ciel and the various creatives who helped the project along its way.

Leif Christensen, Account Manager
Nikki Palucci, Producer
Aaron Rubin, Producer
Emma Stewart, Producer
Gabrielle Drake, Project Manager
Alana Keeley, Project Manager
Mike Mahon, Creative Director
Lucas Mautner, Copywriter
Ronaldo Amador, Animator
Ciel Kim, Animator
Matthew Lauyer, Editor
Ryan Armstrong, Editor
Gaelan Mullins, Sound Design