MoneyLion Product Video

On-Set VFX Supervisor, Animation Director and Supervisor

MoneyLion reached out to Malka to produce a spot to showcase the full functionality of their mobile app using a mix of live action and CG. I collaborated on the creative direction with the client, did all of the storyboards, served as the VFX Supervisor on set, and then directed and supervised all of the animation work.

The creative for this spot changed rapidly, multiple times, as the client was continuing to develop the idea while the project moved along the pipeline. The whole Malka team did a wonderful job of rolling with the punches and working with the client while they figured out what exactly they wanted.

Ciel Kim served as the lead animator and this was, impressively, her first foray into Cinema 4D. Several other animators then helped with the various shots, assets, materials, green screen keying and editing.

Mike Mahon, Creative Director
Netta-Lee Lax, Producer
Mike DiGioia(?), Director of Photography
Eric Brieva, Animation Supervisor
Emily Thompson, Storyboard Artist and Animator
Ciel Kim, Animator
Russell Konzelman, Animator
Nick Avloshenko, Animator
Allison Daly, Animator
Nathan Raabe, Animator
Wes Deimling, Editor
Gaelan Mullins, Sound Design