MoneyLion Women Who Roar

VFX Consultant, Animation Supervisor

MoneyLion wanted to use Women's Appreciation Month to showcase their all-female race crew for their sponsored F1 racecar driver. Malka likewise put together a female-led creative team to produce the full commercial spot for the announcement. I served as an animation consultant to help plan a couple of key VFX shots as well as served as the animation supervisor for the animation team in post.

The main VFX shot was a tricky one as they requested my team to significantly bolster the number of extras in the main hero shot of the spot. Our approach was unfortunately held back by time and budget constraints, so I landed on using cutout stock images tracked to the camera. While not ideal, they were nicely matched to the footage and hold up surprisingly well if you don't already know. Various other touch-ups, paint outs, and animated text were also tackled by the team.

Annie Burns, Creative Producer
Anne Hollowday, Director
Morgan Reber, Creative Director
Amy Joy, Editor
Jacob Abrams, Animator
Nick Avloshenko, Animator
Christina Locopo, Animator
Jon Fuentes, Colorist
Gaelan Mullins, Sound Design